Eclectic Maximalism – Maxjenny & Jan Rundgren
The entrance square at Formex this year offers a colorful and visionary maximalist experience – where fashion, interior design and future design meet in a living landscape.
Minimalism can step aside – when Formex opens its doors on August 26, visitors will be greeted by a colorful expression where emotion, creativity and artistic freedom take center stage. This year’s entrance square exhibition, Eclectic Maximalism, invites visitors to a visionary design landscape created by fashion designer Maxjenny Forslund and trend analyst Jan Rundgren – two creators who met for the very first time, but who immediately found a common design language.
– We want to create an experience that inspires, challenges and invites something new. A place where design can be felt – not just seen,” says Jan Rundgren.
A colorful world where everything fits
The exhibition takes you into a vibrant landscape of sculptural furniture, hand-printed wallpaper, designer rugs and recycled materials. It mixes art and technology, sustainability and visions of the future – all in a bold and colorful maximalism that both touches and surprises.
– For me, maximalism is not just a style, it’s an attitude. A way of expressing soul, identity and courage. At Formex, I can finally give this expression full scope,” says Maxjenny Forslund.
Fashion meets interior design
Combining two worlds – fashion and interior design – has been a central idea in this year’s concept. Project manager Sonja Björk Ebert describes the initiative as a statement on the power of the physical meeting place:
– We want Formex to be more than a trade fair – it should be a place for meetings, creativity and conversation. That’s why it feels so right to bring together two unique design languages and let them create something completely new together.
With influences from three strong design trends – Awakening, Escapism and Maximalism – the entrance plaza sets the tone for the entire Formex fall 2025. It will be a visual invitation to think bigger, dare more and let your imagination take over.
Former creators of the main exhibition
