At the Formex entrance square exhibition, a unique environment and fairytale world with a Nordic touch was created together with creator and florist Anna Starrén.
The shop in the forest – A Nordic fairytale
Formex’s August theme WE ARE permeated the entire fair and already at the entrance square, visitors got a first hint of what Formex in August 2024, the 116th in order, will contain. Being commissioned to create the Formex entrance square exhibition is an honorable assignment and after the pandemic years, Designbyrån Bang Universe, Tekla Severin, Lena Nyholm and Dennis Valencia, among others, have taken on the task. This time, Formex created a 200 square meter entrance square exhibition together with creator and florist Anna Starrén.
– We are very happy to work with Anna who, with a CV full of knowledge, joy and playfulness and her unique vision, will create a fairytale world on the fair floor that makes sugar drinks feel like everyday drinks, says Sonja Björk Ebert.
– For me, Formex is a fresh start and kickoff.
It is at Formex that I have chosen the tools for my gigantic fix and trix box.
Over the years, I have been both a classic visitor who made purchases for the store and been an exhibitor.
In addition, I have also built trend exhibitions and a café on behalf of Formex.
It feels great to now have been commissioned to create the main exhibition for the fall of 2024,” says Anna Starrén.
The Augusti entrance square exhibition is called “The shop in the Forest – A Nordic Fairytale” and will be designed as a shop to provide inspiration, knowledge and new dimensions for everyone who visits the fair.
The exhibition will be based on the Formex trend guide for fall 2024 and the exhibitors’ own products.
– I want to create a parenthesis where we can let ourselves be distracted for a while by the magic that is craftsmanship, the joy of creation and creativity.
Think of a deluxe country store – a fairytale world with one foot in the future.
A natural break that opens the door to something we have never seen before,” says Anna Starrén and continues:
– We will invite visitors to a sparkling fall and winter world of Nordic elegance and mystery.
Right from the late summer heat, visitors will be greeted by a magical environment of Nordic crafts, workshops, fairy-tale shop environments and much more, where sustainability and craftsmanship meet maximalism and escapism.
We simply want to offer a place that inspires both leaps of faith and creative joy.
More inspiration here
