Design Talents

The area at Formex for emerging designers eager to showcase their products to buyers, producers and media

Are you the design star of tomorrow?

Design Talents is one of Formex’s most exciting features where unestablished designers from Sweden and internationally can apply for a place to showcase their innovative design solutions and products at the fair.

The applications go through a selection process with a jury that makes sure to reflect the breadth of the show’s products. The selected talents have the chance to win the competition’s top prize – Best in Show.

The application for Design Talents in August 2025 is open! Submit your application by 25/5.

Apply for Design Talents

Application Process

Selection

We look at the products from the point of view of novelty in terms of idea and form, and to get a good mix of product types at the fair. The section is built in an architecturally exciting way that differs from the other stands in the hall. As a Design Talents participant, you are welcome to participate in the area in up to three fairs.

Stand info & price

As a selected candidate, you will have the opportunity to accept a stand located in Design Talents. The stand is ready with a carpet, an electrical socket, lighting on the rope, painted wall and the marketing name in vinyl text on the wall. After the basic design, you decorate the stand yourself as you wish.

The stand area is 6 sqm (3×2 meters). The start-up fee is SEK 2,295 (excl. VAT) and the stand rent is SEK 5,795 (excl. VAT). Please note! You will only be charged if you are selected.

BEST IN SHOW – the competition’s first prize

Every fair, the jury selects a winner of the Best in Show – a design award for the designer who stands out among all the talent. The winner is presented to the press on the Formex stage. The prize includes a stand worth SEK 15,000 at the next fair and editorial content on formex.se and in social media.

Träskofabriken

“We were nothing before we came here, but now we are here. Now we exist. It’s been crazy.”

– Younès Othman

Lailasdotter

“I’ve gotten a lot of new followers and emails from people who haven’t even visited me at the stand. My biggest problem is that I have to see how much I can produce to meet the demand.”

– Sara Lailasdotter

Interiorbysimon

“It has gone beyond expectations. I have placed a lot of orders. It feels great! Now I hope my vase will also make people happy in their homes.”

– Simon Hallgren

Albamatilde

“The most important thing is all the contacts I have made here in Design Talents. Finding like-minded people among the stand mates has been a fantastic support. I have made contacts for life.”

– Alba Caruso