Meet the design stars of tomorrow
Design Talents is Formex’s most exciting feature where unestablished designers from Sweden and internationally can apply for a place to showcase their innovative design solutions and products to buyers, producers and media at the fair.
Application Process
Selection
We look at the products from the point of view of novelty in terms of idea and form, and to get a good mix of product types at the fair. The section is built in an architecturally exciting way that differs from the other stands in the hall. As a Design Talents participant, you are welcome to participate in the area in up to three fairs.
Applications for Design Talents in January 2026 will open this fall.
Stand info & price
As a selected candidate, you will have the opportunity to accept a stand located in Design Talents. The stand is ready with a carpet, an electrical socket, lighting on the rope, painted wall and the marketing name in vinyl text on the wall. After the basic design, you decorate the stand yourself as you wish.
The stand area is 6 sqm (3×2 meters). The start-up fee is SEK 2,295 (excl. VAT) and the stand rent is SEK 5,795 (excl. VAT). Note! You will only be charged if you are withdrawn.
Best in show – the competition’s first prize
Every fair, the jury selects a winner of the Best in Show – a design award for the designer who stands out among all the talent. The winner is presented to the press on the Formex stage. The prize includes a stand worth SEK 15,000 at the next fair and editorial content on formex.se and in social media.
The 2025 jury
Lisa Bengtsson
Pattern designer and entrepreneur, and chair of the Design Talents jury
Evelina Kroon
Artist and designer
Dennis Valencia
Interior and set designer
Ann-Louise Andrén
Creative Director, Ceannis
Participants in August 2025
Pontus Törnqvist
Printable Artifacts
Stacking Stories
Studio Ark
Studio Tuu
TAIL LIVING
Albamatilde
Bondeform
Bread Bestie
Camilla Tarandi
Ernst Leather Studio
Gölén design
Hesselby pottery
Höganäs drejeri
Hve me over
Jonsey draws
Made in GBG
MB Form
MH Market
Midnatt
Minna Salo
Nova Felix
Previous winners
TAIL Living
Charlotte Tholsby won Best in Show in January 2025.
Albamatilde
Alba Caruso won Best in Show in August 2024.
Studio Madelen Möllard
Madelen Möllard won Best in Show in January 2024.
Plantstraws
Elin Fyhr won Best in Show in August 2023.
BARK Sweden
Richard and Frida Lilliestråle won Best in Show in January 2023.
SVEA BARONE
Svea Barone won Best in Show in August 2022.
10th anniversary
Formex’s investment in young talent turned 10 years old in August 2023, when the young artist Celine Westerlund was invited as inspiration.
Design Talents in powerful new venture
With personalized coaching, international expertise and a comprehensive marketing package, a unique platform is created where the next generation of design stars are given the opportunity to connect, be seen and grow.