Meet the design stars of tomorrow
Design Talents is Formex’s most exciting feature where unestablished designers from Sweden and internationally can apply for a place to showcase their innovative design solutions and products to buyers, producers and media at the fair.
Juryn 2026
Lisa Bengtsson
Pattern designer and entrepreneur, and chair of the Design Talents jury
Cissi Blomqvist
Entrepreneur and Creative
Dennis Valencia
Interior and set designer
Ann-Louise Andrén
Creative Director, Ceannis
Application Process
Selection
We look at the products from the point of view of novelty in terms of idea and form, and to get a good mix of product types at the fair. The section is built in an architecturally exciting way that differs from the other stands in the hall. As a Design Talents participant, you are welcome to participate in the area in up to three fairs.
Installation information & price
Those selected will have the opportunity to accept a stand located in the Design Talents area. The stand is ready with carpet, lighting on the rope, painted wall and the marketing name in vinyl text on the wall. After the basic design, you decorate the stand as you wish.
The stand area is 6 sqm (3×2 meters). The registration fee is 8764 SEK excl. VAT (10955 SEK incl. VAT). You will only be charged if you are selected.
Please note that you as an exhibitor may take orders, but no direct sales may take place on the stand as Formex is a trade fair.
Best In Show – the competition’s first prize
Each fair the jury selects a winner, the designer who stands out among all the talents wins the Best In Show award. The winner is presented on the Formex stage on the first opening day. The prize includes a stand worth SEK 15,000 for the next fair and editorial content on formex.se and in social media.
Previous winners
Nova Felix
Julie and André won Best in Show in August 2025.
TAIL Living
Charlotte Tholsby won Best in Show in January 2025.
Albamatilde
Alba Caruso won Best in Show in August 2024.
Studio Madelen Möllard
Madelen Möllard won Best in Show in January 2024.
Plantstraws
Elin Fyhr won Best in Show in August 2023.
BARK Sweden
Richard and Frida Lilliestråle won Best in Show in January 2023.
SVEA BARONE
Svea Barone won Best in Show in August 2022.
Read more
10th anniversary
Formex’s investment in young talent turned 10 years old in August 2023, when the young artist Celine Westerlund was invited as inspiration.
Design Talents in powerful new venture
With personalized coaching, international expertise and a comprehensive marketing package, a unique platform is created where the next generation of design stars are given the opportunity to connect, be seen and grow.