Meet Charlotte Tolsby who won Design Talent’s “Best in Show” award at Formex in January 2025
Formex Design Talents is the competition for not yet established designers and designers where they are given the opportunity to meet the industry and showcase their products to buyers, producers and media. From these nominees, one of the entries is finally selected as the winner of “Best in Show” and today the winner TAIL Living was presented.
– “We are extremely proud and happy that TAIL has been awarded Formex Design Talents “Best in Show” at Formex. It means a lot that sustainable and aesthetic products for pets are given a place in the design world. We want to create furniture that is not only functional for pets but also a beautiful part of the home, this award confirms that we are on the right track, says Charlotte Tholsby, founder of TAIL Living.
Having worked in the fashion industry as a buyer and raised Maine Coon cats herself, Charlotte Tholsby was looking for functional pet products that would also work as an interior design feature. So she decided to combine her passion for cats and interior design through TAIL Living.


TAIL Living’s vision is to create stylish furniture and accessories for cats that satisfy their behavioral needs while maintaining a modern and Scandinavian style in the home. All products are handmade, made from environmentally friendly materials and produced in a fair trade certified process.
TAIL Living wins with the “Nova Food Bowl”, a stoneware cat food bowl. The angled design is ergonomic, whisker-friendly and creates a more comfortable eating experience for the cat.
Visit TAIL Living’s website here: www.tailliving.com
Visit TAIL Living on Instagram here: @tail_living