Louise Byg Kongsholm
Director and trend researcher at pej gruppen
Consumers do not change randomly. They respond to societal shifts, changing values and new priorities. The key question is which movements are temporary – and which will shape the direction for many years to come.
Louise Byg Kongsholm, director of pej gruppen, provides an overview of the current zeitgeist and the most significant trends within consumption, retail and lifestyle. Drawing on international trend research and concrete cases, she analyzes how values such as security, quality, community and responsibility influence purchasing decisions and expectations of brands. The presentation highlights how companies can work strategically with trends and translate the zeitgeist into long-term business opportunities
The lecture will be in English
