Strong new partnerships – Formex four good examples
Finding innovative, creative and profitable collaborations is something that we at Formex are constantly working on. Below you can take a look at some strong collaborations on the show floor in January.
Monchique x Maxjenny
Monchiqe was there with its elegant parasols and accessories, spreading a glamorous flair of the Riviera and celebrating parties and sunny moments. This in collaboration with fashion designer Maxjenny known for her bold and strong prints that both royalty and international artists love to be seen in.
Together they created a lounge area and a spectacular table setting in an environment that spread joyful vibes.
Café Conversation Piece
Behind Formex’s unusual café concept Café Conversation Piece in Hall A, was the creative trio IMMA – focused on sustainability and an important collaboration. Using, among other things, leftover materials from other trade fairs at Stockholmsmässan, IMMA created one of Formex’s two large restaurant areas with a focus on the important conversation about sustainability. In addition, the group developed the Sustainability Stand exhibition, a new concept that will be a recurring feature alongside the Sustainability Award exhibitor competition.
Formex Fiori Trattorita and caffe di Karl Fredrik
In Hall B, Karl Fredrik created a floral experience with his popular sense of style “Formex Fiori Trattoria et caffe di Karl Fredrik”. Österlen meets Italy and we enjoyed a buffet with everything from Foccacia with wild garlic and Insalata caprese á la Österlen to Italian meatballs with Österlen apples.
Hilke x SKRUF
The stylish Hilke Collection makes its entrance with a colorful stand filled with creativity and inspiration. This year, Hilke celebrates its 10th anniversary and launches several exciting new products for 2025. Among the highlights is an exclusive collection of mouth-blown glass, designed by Hilke in collaboration with SKRUF and glass master Magnus Carlsson, known for his iconic works such as the Kristallen Prize. In addition, Hilke has once again teamed up with furniture company Mogi Home and panel experts Wood Up to create a fair environment that truly inspires. A unique meeting between Swedish design and masterful craftsmanship.