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Interview with Mitt Ditt Underbara liv

Karin Westin and her team enjoy the break from everyday life that the fair days entail.
The feeling of being on a class trip characterizes the gang traveling down from Bjästa outside Örnsköldsvik.
But the trip is preceded by thorough planning.

 

Stocked up on popular pumpkins

Karin Wester runs Mitt & Ditt Underbara Liv and sums up the brand’s range as “interior design for everyone”.
In the past, pots have been a large part of the range, but in recent years other glazed ceramics have taken over more and more, such as globes and the super popular pumpkins.
The pumpkins sold out on the first day of last year’s fair, so the stock has been filled to the brim for August.

 

Exposure that gives customers ideas

Karin thinks that a good stand should mainly inspire customers.
Partly to buy a whole rather than individual items and partly by giving ideas on how they can display the products themselves.

– What we have noticed over the years, however, is that shelves are not the best way to display products in the stand.
Then what is at eye level sells well, but almost no one sees what is above or below,” says Karin.

A couple of months before the fair, Karin and her team set up the stand, as it will look at the fair, in their warehouse.
Then they pack exactly what they need and usually not much more than that. In addition to avoiding unnecessary transportation, it streamlines the construction once they are in place in Älvsjö.
When everything is packed, it’s just a matter of counting down the days.

– We love going to trade fairs!
It is the best thing we know.
We break the usual routine and it feels like we are on a fun class trip.
We work hard all day and in the evenings we have a glass of wine and sit and chat together.
Then we have a tradition of ordering pizza and having a small buffet at our stand the night before the fair opens.
After that, we walk around together and look at the other exhibitors, because that’s the chance we get to do that,” says Karin.

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