After years of algorithm-driven feeds, fleeting microtrends, and homogenized expressions, there is a growing desire for something more personal. Formex’s theme for spring 2027, “More of You,” explores how individual taste, craftsmanship, and conscious choices are becoming increasingly important to both consumers and businesses.
Who really decides what you like?
We live in an age where our digital feeds are getting to know us better and better. Every click, search, and “like” helps the algorithms understand what we like and serves us more of the same. At the same time, a paradox is emerging: even though we’re surrounded by more choices than ever, our homes, wardrobes, and social feeds often look surprisingly similar.
After years of fast-moving microtrends and increasingly homogenized styles, there is now a growing desire for the personal, the unexpected, and things that bear the mark of the person behind them. This is the starting point for Formex’s spring 2027 theme: More of You.
When the algorithm shapes the taste
What feels personal isn’t always as individual as we think. Algorithms, recommendations, and social media are increasingly influencing what we discover, buy, and find inspiring. The more accurate our feeds become, the less room there is for the unexpected.
At the same time, we’re seeing a counter-trend. More and more people are looking for opportunities to express their own individuality, to combine the things they love with things they didn’t even know they were looking for.
“We’re surrounded by more choices than ever, yet we see so much of the same thing. With ‘More of You,’ we want to focus on personal taste and what happens when people start making more free-spirited choices,” says Sonja Björk Ebert, project manager for Formex.
The new luxury is all about time
Alongside the search for a more personal style, there is a growing interest in craftsmanship, materiality, and objects with character. Brushstrokes, patina, hand-sewn details, and subtle variations are becoming increasingly sought after because they reveal something about the process behind them.
It’s not just about aesthetics, but also about the value of time—the time it takes to learn a craft, the time invested in the manufacturing process, and the opportunity to ensure an object has a long life.
In a world where so much is produced quickly, something created with care becomes something exclusive. Perfection is no longer always the most interesting thing.
From product to experience
The same trend is evident in brick-and-mortar retail. Now that almost everything can be bought online, stores need to offer more than just products on a shelf.
We’re seeing more and more retail environments that draw inspiration from living rooms, workshops, and libraries. The choice of materials, architecture, storytelling, and personalized service become part of the experience and a way to create a sense of identity.
“When products are everywhere, the selection, the environment, and the experience become crucial. Our personal taste influences both what we choose to surround ourselves with and how products are presented and sold,” says Sonja Björk Ebert.
Taste as a personal story
“More of You” builds on the insights highlighted by designer and trend expert Elin Frendberg in the Formex trend report for Fall/Winter 2026. That report focused on digital fatigue, traditions, and craftsmanship. Now the focus shifts from the object to the person who chooses it.
How does personal taste develop in an age when so much inspiration comes from the same sources? And what happens when we dare to combine things that don’t really go together?
At Formex, January 19–21, 2027, these questions will be explored through new products, materials, ideas, and perspectives from the design, interior design, and craft industries. Here, personal taste takes center stage, with more room for individual choices, unexpected combinations, and expressions that feel more human than perfect.
“More of You” isn’t about following a trend. It’s about rediscovering what truly feels like you.