New sustainability initiative
This spring’s edition of Formex offers a novelty in the field of sustainability – the Sustainability Stand. The 33 square meter stand is located in the entrance hall at the gates to Hall A and features products from 16 selected companies with high sustainability ambitions.
The Sustainability Stand is created and curated by IMMA – Malin Jensen, Maria Lagerman and Maria Soxbo – who are also behind Café Conversation Piece in Hall A. The trio has handpicked all the companies that have then been given the opportunity to book a place. The stand is intended to help buyers, interior designers, stylists, influencers and the media who are actively looking for sustainable choices.
– As an interior designer and former shop owner, I know how difficult it is to find your way around the huge range of new products released every year. The Sustainability Stand is a perfect place to start your Formex visit, says Malin Jensen, IMMA.
IMMA has selected companies and products with as much breadth as possible, and to reflect different aspects of sustainability. The stand range includes clothing and beauty products as well as cleaning, candles, flowers and crafts.
– There is no general recipe for what makes a product sustainable, it varies depending on a number of factors – and it is almost impossible to be perfect on all levels as a company. But in the stand we have selected good, inspiring examples,” says Maria Lagerman, IMMA.
The Sustainability Stand is intended to become a recurring feature and is part of Formex’s growing sustainability initiative, which also includes the Formex Sustainability Award and the Sustainability Walk tour.
– “Formex has an important role as a meeting place in the industry, and the fact that sustainability is becoming increasingly important is important given how many people the fair reaches. All modern companies must work actively with the issue and hopefully Formex’s sustainability initiatives can kick-start 2025 for many companies,” says Maria Soxbo, IMMA.
The companies participating in the Sustainability Stand:
