After years marked by crises, change, and uncertainty, consumers are seeking something different: stability. Calm, balance, and meaning have become guiding values – shaping not only how we live, but also how we shop, choose, and prioritise.
In this trend talk, Louise Byg Kongsholm, CEO and trend researcher at pej gruppen, shares an inspiring look at the value shifts defining today’s mindset and marketplace. Discover how the search for stability and authenticity influences attitudes, actions, and consumption – and how brands can respond to this quiet but powerful demand for calm and stability.
Observera att föreläsningen hålls på engelska.
