{"id":3328072,"date":"2025-01-22T13:27:50","date_gmt":"2025-01-22T12:27:50","guid":{"rendered":"https:\/\/formex.se\/for-visitors\/inspiration\/strong-partnerships\/"},"modified":"2026-02-17T16:07:24","modified_gmt":"2026-02-17T15:07:24","slug":"strong-partnerships","status":"publish","type":"page","link":"https:\/\/formex.se\/en\/for-visitors\/inspiration\/strong-partnerships\/","title":{"rendered":"Strong partnerships"},"content":{"rendered":"

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Strong new partnerships \u2013 four good examples<\/h2>\n

 <\/p>\n

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Finding innovative, creative and profitable collaborations is something that we at Formex are constantly working on. Below you can take a look at some strong collaborations on the show floor in January 2025. <\/p>\n

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Monchique x Maxjenny<\/h3>\n

Monchiqe was there with its elegant parasols and accessories, spreading a glamorous flair of the Riviera and celebrating parties and sunny moments. This in collaboration with fashion designer Maxjenny known for her bold and strong prints that both royalty and international artists love to be seen in. <\/p>\n

Together they created a lounge area and a spectacular table setting in an environment that spread joyful vibes.<\/p>\n

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Caf\u00e9 Conversation Piece<\/h3>\n

Behind Formex\u2019s unusual caf\u00e9 concept Caf\u00e9 Conversation Piece in Hall A, was the creative trio IMMA \u2013 focused on sustainability and an important collaboration. Using, among other things, leftover materials from other trade fairs at Stockholmsm\u00e4ssan, IMMA created one of Formex\u2019s two large restaurant areas with a focus on the important conversation about sustainability. In addition, the group developed the Sustainability Stand exhibition, a new concept that will be a recurring feature alongside the Sustainability Award exhibitor competition. <\/p>\n

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Formex Fiori Trattorita et caffe di Karl Fredrik<\/h3>\n

In Hall B, Karl Fredrik created a floral experience with his popular sense of style \u201cFormex Fiori Trattoria et caffe di Karl Fredrik\u201d. \u00d6sterlen meets Italy and we enjoyed a buffet with everything from Foccacia with wild garlic and Insalata caprese \u00e1 la \u00d6sterlen to Italian meatballs with \u00d6sterlen apples. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ gutter_width=”3″ make_equal=”on” module_class=”image-text” _builder_version=”4.27.4″ _module_preset=”default” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

Hilke x SKRUF<\/h3>\n

The stylish Hilke Collection makes its entrance with a colorful stand filled with creativity and inspiration. This year, Hilke celebrates its 10th anniversary and launches several exciting new products for 2025. Among the highlights is an exclusive collection of mouth-blown glass, designed by Hilke in collaboration with SKRUF and glass master Magnus Carlsson, known for his iconic works such as the Kristallen Prize. In addition, Hilke has once again teamed up with furniture company Mogi Home and panel experts Wood Up to create a fair environment that truly inspires. A unique meeting between Swedish design and masterful craftsmanship. <\/p>\n

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