{"id":3327316,"date":"2025-01-14T12:40:27","date_gmt":"2025-01-14T11:40:27","guid":{"rendered":"https:\/\/formex.se\/for-visitors\/inspiration\/conversation-piece\/"},"modified":"2026-02-17T14:15:36","modified_gmt":"2026-02-17T13:15:36","slug":"conversation-piece","status":"publish","type":"page","link":"https:\/\/formex.se\/en\/for-visitors\/inspiration\/conversation-piece\/","title":{"rendered":"Conversation Piece"},"content":{"rendered":"

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A whole caf\u00e9 on sustainability issues<\/h2>\n

[\/et_pb_text][et_pb_divider color=”gcid-7d66d18a-363a-43cc-bc01-04d895412391″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{%22gcid-7d66d18a-363a-43cc-bc01-04d895412391%22:%91%22color%22%93}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

When Formex opened its doors on January 17, 2025, sustainability was given more space than ever at the fair. The 250 square meter Caf\u00e9 Conversation Piece in Hall A was entirely dedicated to sustainability issues, and was created by IMMA – Malin Jensen, Maria Lagerman and Maria Soxbo – who were behind the exhibition H\u00e5llbart? <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Bild 1\/2 + Text 1\/2″ _builder_version=”4.27.5″ _module_preset=”90f7fcc8-011e-4540-8598-a12e53a29ab5″ background_color=”RGBA(221,216,209,0.6)” custom_padding=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22border_color_right%22,%22border_color_right%22,%22border_color_right%22%93}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”31px|auto|0px|auto||” custom_padding=”11px||1px||false|false” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-2px|||||” custom_padding=”1px||2px|||” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

Caf\u00e9 Conversation Piece consisted of five colorful rooms on different sustainability themes and a creative workshop space. All rooms were designed with a strong emphasis on saving resources – carpets, walls and furniture were rented and will be used again at future fairs. Furnishings and decorations – “conversation pieces” – were largely created with salvaged materials from the 2024 fall fairs at Stockholmsm\u00e4ssan, such as carpet tubes, scraps and other items that would otherwise have been thrown away. The reuse also went both ways: a striped fabric wrap created for the caf\u00e9 will be transformed into a clothing creation by re-designer Stina L\u00f6ving when the fair is over, to be shown at Formex in August 2025. <\/p>\n

– Waste is just resources in the wrong place, and we want to highlight that in the caf\u00e9. We’ve been literally holding each other’s feet to fish exciting things out of the bottom of the fair’s waste bins, and then storing it all in a container on the fairground until now. All to show that ‘trash’ is only trash if we decide it’s useless – otherwise it’s resources,” says Malin Jensen, IMMA. <\/p>\n

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The rooms were created in collaboration with various stakeholders:<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||||false|false” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2025\/01\/1-2.png” title_text=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

The blue room<\/h3>\n

Ocean\/plastic theme with carpet company Interface<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2025\/01\/3-1.png” title_text=”3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

The orange room<\/h3>\n

Textiles theme with Telge \u00c5tervinning<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2025\/01\/2-2.png” title_text=”2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

The green room<\/h3>\n

Wool theme with Arena Swedish Wool<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2025\/01\/4-1.png” title_text=”4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

The yellow room<\/h3>\n

Biodiversity theme with Swedish Beeswax Candles<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2025\/01\/6-1.png” title_text=”6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

The red room<\/h3>\n

Theme cooperation of IMMA<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2025\/01\/5-1.png” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

Workshop surface<\/h3>\n

Longevity theme with Blombruket<\/strong> and Beyo Vintage<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px|auto||auto||” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-2px|||||” custom_padding=”1px|||||” global_colors_info=”{}” custom_days_label_text=”Dagar” custom_hours_label_text=”Timmar” custom_minutes_label_text=”Minuter” custom_seconds_label_text=”Sekunder”]<\/p>\n

Adjacent was a red room, sponsored by IMMA itself and themed around collaboration, to encourage the fair’s companies and visitors to explore ways of working together.<\/p>\n

– Formex is a trade fair and a platform for development, information and inspiration and for us it felt important to be able to highlight actors who are at the forefront of sustainability and transition. The future is about circular business models and closed loops, and no one will be happier than us if Formex visitors leave the fair with new ideas about how their companies can become more circular and about potential collaborations in the future,” says Maria Lagerman, IMMA. <\/p>\n

The name of the caf\u00e9, Caf\u00e9 Conversation Piece, refers both to the furnishings created from ‘junk’ and to the purpose of this meeting place – to promote conversation.<\/p>\n

– The transition depends on us actually talking to each other. That we together raise the problems that exist, brainstorm solutions, find ways to collaborate to spread knowledge and share resources and above all because that’s what we humans are good at – communicating with each other. We hope for many ‘aha’ moments and exciting conversations in all the rooms of the caf\u00e9,” says Maria Soxbo, IMMA. <\/p>\n

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Most of the climate-smart menu for Caf\u00e9 Conversation Piece has been developed by food creator and cookbook author Hanna Olvenmark, who runs Portionen under tian.<\/p>\n

– This is the first time I let a caf\u00e9 make my recipes, so it feels very fun! I hope the visitor will have a great experience of the fair and a nice, relaxing moment with a good taste of eating a little more planet-friendly!” says Hanna Olvenmark. <\/p>\n

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Cooperating partners<\/h2>\n

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A whole caf\u00e9 on sustainability issuesWhen Formex opened its doors on January 17, 2025, sustainability was given more space than ever at the fair. The 250 square meter Caf\u00e9 Conversation […]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":3315660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"hf_cat_page":[],"class_list":["post-3327316","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages\/3327316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/comments?post=3327316"}],"version-history":[{"count":16,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages\/3327316\/revisions"}],"predecessor-version":[{"id":3336457,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages\/3327316\/revisions\/3336457"}],"up":[{"embeddable":true,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages\/3315660"}],"wp:attachment":[{"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/media?parent=3327316"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/hf_cat_page?post=3327316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}