[et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”dcffbe7c-d829-4b92-9e28-730b66b1c6df” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0) 30%|rgba(0,0,0,0.9) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/formex.se\/wp-content\/uploads\/2024\/06\/mittoditt1.png” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”b47dc7b0-0c21-48f4-9be5-365125495c37″ custom_padding=”||50px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Interview with Mitt Ditt Underbara liv” button_url=”#” _builder_version=”4.24.3″ _module_preset=”0d7ddc9b-5fad-41ce-bbc3-1fa8c8b01c36″ width=”59.1%” global_colors_info=”{%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22header_text_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22header_text_color%22,%22button_bg_color%22,%22button_text_color%22,%22button_bg_color%22,%22button_text_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22%93,%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_border_color__hover%22,%22button_bg_color__hover%22%93}”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text 50\/50″ _builder_version=”4.24.2″ _module_preset=”34b06a86-dc81-4983-919e-0fd7f286eb1b” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” width=”83.4%” custom_margin=”||||false|false” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”20px||||false|false” locked=”off”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
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Karin Wester runs Mitt & Ditt Underbara Liv and sums up the brand’s range as “interior design for everyone”.
\nIn the past, pots have been a large part of the range, but in recent years other glazed ceramics have taken over more and more, such as globes and the super popular pumpkins.
\nThe pumpkins sold out on the first day of last year’s fair, so the stock has been filled to the brim for August. <\/p>\n
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Karin thinks that a good stand should mainly inspire customers.
\nPartly to buy a whole rather than individual items and partly by giving ideas on how they can display the products themselves. <\/p>\n
– What we have noticed over the years, however, is that shelves are not the best way to display products in the stand.
\nThen what is at eye level sells well, but almost no one sees what is above or below,” says Karin. <\/p>\n
A couple of months before the fair, Karin and her team set up the stand, as it will look at the fair, in their warehouse.
\nThen they pack exactly what they need and usually not much more than that. In addition to avoiding unnecessary transportation, it streamlines the construction once they are in place in \u00c4lvsj\u00f6.
\nWhen everything is packed, it’s just a matter of counting down the days. <\/p>\n
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– We love going to trade fairs!
\nIt is the best thing we know.
\nWe break the usual routine and it feels like we are on a fun class trip.
\nWe work hard all day and in the evenings we have a glass of wine and sit and chat together.
\nThen we have a tradition of ordering pizza and having a small buffet at our stand the night before the fair opens.
\nAfter that, we walk around together and look at the other exhibitors, because that’s the chance we get to do that,” says Karin. <\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.24.2″ _module_preset=”f9b766ed-ceef-4cd8-958d-5caeab6123e6″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2024\/03\/Monchiqe-och-Lisa_700x350.jpg” title_text=”Monchiqe and Lisa_700x350″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQyNzMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.24.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Monchiqe x Lisa Bengtsson” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQyNzMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” button_text=”Read more” _builder_version=”4.24.2″ _dynamic_attributes=”button_url,link_option_url” _module_preset=”e522eb66-87c3-4648-89dc-84da811024a7″ link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQyNzMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n
At Formex in January 2024, La Caf\u00e9 was created with an Italian Riviera theme.<\/p>\n
[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2024\/03\/Cafe-Mimou_700x350.jpg” title_text=”Caf\u00e9 Mimou_700x350″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQ2MDMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.24.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Caf\u00e9 Mimou” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQ2MDMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” button_text=”Read more” _builder_version=”4.24.2″ _dynamic_attributes=”button_url,link_option_url” _module_preset=”e522eb66-87c3-4648-89dc-84da811024a7″ link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQ2MDMiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n
In August 2023, Anna Starr\u00e9n created the popular caf\u00e9 at Formex.<\/p>\n
[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” link_option_url=”#” global_colors_info=”{}”][et_pb_image src=”https:\/\/formex.se\/wp-content\/uploads\/2024\/03\/1960tals-dukning_700x350.jpg” title_text=”1960s table setting_700x350″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQ4NTAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.24.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”A historic journey of style” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQ4NTAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” button_text=”Read more” _builder_version=”4.24.2″ _dynamic_attributes=”button_url,link_option_url” _module_preset=”e522eb66-87c3-4648-89dc-84da811024a7″ link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMTQ4NTAiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n
Cecilia Tivar created six decades of table settings.<\/p>\n
[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Karin Westin and her team enjoy the break from everyday life that the fair days entail. The feeling of being on a class trip characterizes the gang traveling down from […]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":3315660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"hf_cat_page":[],"class_list":["post-3322046","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages\/3322046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/comments?post=3322046"}],"version-history":[{"count":3,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages\/3322046\/revisions"}],"predecessor-version":[{"id":3322054,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages\/3322046\/revisions\/3322054"}],"up":[{"embeddable":true,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/pages\/3315660"}],"wp:attachment":[{"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/media?parent=3322046"}],"wp:term":[{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/formex.se\/en\/wp-json\/wp\/v2\/hf_cat_page?post=3322046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}