BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Formex - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Formex
X-ORIGINAL-URL:https://formex.se/en/
X-WR-CALDESC:Events for Formex
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Stockholm
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260518T123247Z
LAST-MODIFIED:20260604T095658Z
UID:3337602-1788249600-1788282000@formex.se
SUMMARY:Formex trends fall/winter 2026
DESCRIPTION:Celebrate Traditions \nIn the fall of 2026\, we celebrate traditions – big and small. In an age of digital fatigue and algorithmic conformity\, we seek to return to the genuine\, the handmade\, the intuitive and the personal. We long for spaces that tell stories and objects with soul and a connection to our ancestors and our own history. \nThis year’s three themed worlds take us through all the vicissitudes of winter: from the dreamy light of midwinter weddings\, through the aged and beloved jewels of the jewelry box\, to the warm comfort of small everyday rituals. Each world has its own universe – but all share the same longing for authenticity\, belonging and meaning. \n“In times of AI and a turbulence\, we long for the past and physical reality – we long to belong.”  \nThis year’s trends are WEDDING VOWS\, JEWELRY BOX and QUIET RITUALS  \nWelcome to Formex trends fall/winter 2026! \nThe lecture will be in Swedish
URL:https://formex.se/en/program/formex-trends-fall-winter-2026/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/05/Elin.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260519T072554Z
LAST-MODIFIED:20260604T095630Z
UID:3337598-1788249600-1788282000@formex.se
SUMMARY:Future consumption landscape: the trends shaping tomorrow's market
DESCRIPTION:HUI takes the temperature of future consumption. At a time when the market\, consumer behavior and technology are changing faster than ever\, we gather insights from all parts of the consumption landscape to translate fragmented signals into a sharp picture of the market’s development. In this seminar\, we will present the trends that will have the biggest impact on retail in the coming years. Which shifts are temporary\, and which are real game changers? With data\, analysis and experience\, we show you what’s around the corner. A seminar for those who want to understand tomorrow’s consumption landscape and act before trends become the new normal. \nThe lecture will be in Swedish
URL:https://formex.se/en/program/future-consumption-landscape-the-trends-shaping-tomorrows-market/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/05/Emma-Hernell-jpg.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260519T073921Z
LAST-MODIFIED:20260604T095559Z
UID:3337608-1788249600-1788282000@formex.se
SUMMARY:Sustainability from A to Z
DESCRIPTION:How can the interior design industry work with sustainability in a smart way? Join us for an inspiring crash course in sustainability from A to Z\, where you’ll get a smart overview of what sustainability can mean at a fast pace. You’ll learn about everything from nudging and traceability to business models\, greenwashing and how trends can fit into the transition. \nMaria Soxbo is a journalist\, speaker and sustainability expert\, with a background in fashion and lifestyle magazines. \nThe lecture will be in Swedish
URL:https://formex.se/en/program/sustainability-from-a-to-z/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2025/11/Soxbo-e1764767448501.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260519T075632Z
LAST-MODIFIED:20260604T095528Z
UID:3337595-1788249600-1788282000@formex.se
SUMMARY:Zeitgeist and trends shaping consumer choices
DESCRIPTION:Louise Byg Kongsholm\nDirector and trend researcher at pej gruppen \nConsumers do not change randomly. They respond to societal shifts\, changing values and new priorities. The key question is which movements are temporary – and which will shape the direction for many years to come.\nLouise Byg Kongsholm\, director of pej gruppen\, provides an overview of the current zeitgeist and the most significant trends within consumption\, retail and lifestyle. Drawing on international trend research and concrete cases\, she analyzes how values such as security\, quality\, community and responsibility influence purchasing decisions and expectations of brands. The presentation highlights how companies can work strategically with trends and translate the zeitgeist into long-term business opportunities \nThe lecture will be in English
URL:https://formex.se/en/program/zeitgeist-and-trends-shaping-consumer-choices/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/06/LBK_1_sept23-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260519T084013Z
LAST-MODIFIED:20260604T095451Z
UID:3337596-1788249600-1788282000@formex.se
SUMMARY:How an uncertain world affects markets and consumption
DESCRIPTION:The last few years have been a rollercoaster for consumers\, who have experienced a pandemic boom\, the arrival of AI\, recession and war headlines. But what happens to consumers’ sense of security and desire to shop when nothing is as it used to be? And how do you grow in a market that is not growing? \nMagnus Ohlsson is CEO of Xtreme Insight and part of the Retail Podcast. With thirty years of experience in retail and consumption\, he will describe how turbulent external events and crisis affect us on a psychological level\, about the conditions for growth in a market that is not growing and what we can expect in the coming years. \nThe lecture will be in Swedish
URL:https://formex.se/en/program/how-an-uncertain-world-affects-markets-and-consumption/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/05/Magnus-Ohlsson-1-e1779180088717.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260601T130259Z
LAST-MODIFIED:20260604T095404Z
UID:3337606-1788249600-1788282000@formex.se
SUMMARY:From factory ruin to design - A journey in reuse and creativity
DESCRIPTION:Gustav Ovland is the designer who became famous when he transformed a disused factory into a home and creative workshop on the Swedish TV show Husdrömmar. The experience was the start of his career and taught him the value of reuse\, slow processes and trusting his own decisions. In this talk\, he shares why thoughtful design and going your own way always wins in the long run. As a designer\, he has developed his own collection for Norvigroup Norsk Dun\, with cushions\, bedding and kitchen textiles inspired by the color tones of the factory. \nThe lecture will be in Swedish
URL:https://formex.se/en/program/from-factory-ruin-to-design-a-journey-in-reuse-and-creativity/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/06/Gustav-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260601T132242Z
LAST-MODIFIED:20260604T095239Z
UID:3337604-1788249600-1788282000@formex.se
SUMMARY:"It should be good to come home"
DESCRIPTION:Interior designer and TV personality Halvor Bakke gives you an inspiring talk on “How do you want it?” Halvor comes with great interior tips and a good dose of inspiration. There will also be inspiring pictures from the last season of Eventyrlig Oppussing. \nAbout Halvor: Halvor Bakke is one of Norway’s most high-profile interior designers and TV personalities. As the host of the hit series Eventyrlig Oppussing\, he has established himself as an inspirer of Nordic lifestyle and design. It’s worth noting that Eventyrlig Oppussing has even higher viewing figures in Sweden and Denmark than in Norway. \nWith a unique ability to combine aesthetics and functionality\, Halvor has collaborated with a number of leading manufacturers in furniture\, textiles\, glass\, tableware and interiors – creating exclusive collections that set the standard for quality and style. His signature is timeless elegance with a modern twist\, and his products are characterized by his strong sense of detail and unity. You can see more of Halvor Bakke’s products at the Formex fair stand A04:10. \nThe lecture will be in Norwegian
URL:https://formex.se/en/program/it-should-be-good-to-come-home/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/webp:https://formex.se/wp-content/uploads/2026/06/Hovik-eikenott-stor-og-liten-Ceres-lysestake-Thomas-40x60-kamel-preview-scaled-e1780320826639.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260604T100344Z
LAST-MODIFIED:20260604T115042Z
UID:3337711-1788249600-1788282000@formex.se
SUMMARY:Learn to light like an interior designer
DESCRIPTION:We can spend hours choosing wall colors\, textiles\, furniture and materials\, but often neglect the single decisive factor that can affect how everything is actually experienced: the light! \nThe choice of lighting in a room affects every other decision we make. How we experience colors\, textures\, shapes and not least the mood during all hours of the day. In this lecture\, Frida Ramstedt offers interior designers’ best tricks for creating function\, atmosphere and harmony. With concrete examples and practical tips\, you will learn how different rooms can be lit both more beautifully and smarter\, without getting stuck in technical terms and complicated specifications. \nAn inspiring and easy-to-understand lecture on why the right light can change the whole experience of a home. \nAbout Frida:\nFrida Ramstedt is an interior designer\, influencer and author of three best-selling books on interior design\, which have been translated into 30 languages. She runs the blog Trendenser and is currently working on a project funded by the Lighting Foundation with a focus on increasing knowledge about the importance of light for a harmonious home. \nThe lecture will be in Swedish
URL:https://formex.se/en/program/learn-to-light-like-an-interior-designer/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/01/Frida-Ramstedt-scaled-e1768223289581.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260604T101829Z
LAST-MODIFIED:20260604T115007Z
UID:3337717-1788249600-1788282000@formex.se
SUMMARY:Why are holidays so important for retail?
DESCRIPTION:What is it that makes us all need holidays in our everyday lives? \nAs the campfires in Sweden become fewer and disappear\, we long for occasions to gather around\, to set the table\, to cook and bake for and decorate. Like at holidays. Then it’s up to retail to deliver. \nHelena Lyth\, who gives daily tips in her channels and is the author of two books focusing on holidays\, loves to inspire these moments. Listen to her give inspiration on how to celebrate ALL days of the year. \nThe lecture will be in Swedish
URL:https://formex.se/en/program/why-are-holidays-so-important-for-retail/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2025/12/Helena_Lyth_julrod-scaled-e1767086444131.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260604T102839Z
LAST-MODIFIED:20260604T115102Z
UID:3337727-1788249600-1788282000@formex.se
SUMMARY:Under the Spruce
DESCRIPTION:Christmas collections and ranges for 2026 are here! But what are the trends for Christmas this year? What is this year’s Christmas color\, what stands out? Listen to the Christmas podcast Under the Spruce\, which is recorded live from the stage with their spies from this year’s Formex and Christmas news. \nJulpodden Under Granen consists of TrendStefan Nilsson and Helena Lyth. Two Christmas lovers who know everything about Christmas and can talk for ages about Christmas. This year is the third season for the Christmas podcast and the season starts with Formex! \nThe lecture will be in Swedish
URL:https://formex.se/en/program/under-the-spruce/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/06/Stefan-o-Helena.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260604T115657Z
LAST-MODIFIED:20260604T115849Z
UID:3337733-1788249600-1788282000@formex.se
SUMMARY:Q&A with Lena Nyholm
DESCRIPTION:The incredibly popular feature from Nyhetsmorgon moves to the Formex stage: ask your question to interior design expert Lena Nyholm and get an answer at 12:30 on Tuesday\, August 25. \nWhat textile trends do you see for fall? How do you find inspiration yourself? The pictures you see are usually of big\, fancy homes\, how can I transform this into my small apartment? What’s the hardest part of giving decorating tips to others? I love patterns and colors\, but I don’t dare to go all out\, what should I think? Ask anything you want and Lena will answer in her inspiring\, slightly clever and very loving way.\nYou send your question to formex@stockholmsmassan.se \nThe lecture will be in Swedish \n 
URL:https://formex.se/en/program/qa-with-lena-nyholm/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/06/Lena-Nyholm.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260604T120703Z
LAST-MODIFIED:20260604T120801Z
UID:3337742-1788249600-1788282000@formex.se
SUMMARY:It should last - both in the wall and in life
DESCRIPTION:Mörlin Wistrand – the interior designer and carpenter  \nTogether they unite two worlds: interior design and craftsmanship.\nJannice is an interior designer and feng shui consultant behind addsimplicity\, focusing on how environments affect people’s well-being\, energy and everyday life. Mathias is a carpenter\, construction engineer and furniture maker with a passion for function\, materials and sustainable construction. \nStrategy and practice meet on stage.\nThey talk about homes that really work – where aesthetics\, function and feeling come together\, with concrete insights\, personal experiences and practical tips on how to create environments that last over time. \nThe lecture will be in Swedish
URL:https://formex.se/en/program/it-should-last-both-in-the-wall-and-in-life/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/06/Morlin-Wistrand-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Stockholm:20260901T080000
DTEND;TZID=Europe/Stockholm:20260901T170000
DTSTAMP:20260608T141712
CREATED:20260604T121208Z
LAST-MODIFIED:20260604T121328Z
UID:3337750-1788249600-1788282000@formex.se
SUMMARY:LIVEPODD with Carpenter & Decorator
DESCRIPTION:“Damn\, it turned out well” \nWhat happens when feeling meets construction – and aesthetics meet function for real? What is the recipe for success to create a sustainable and smooth renovation that leads to a timeless home? \nMörlin Wistrand\, Snickarn & Inredarn\, will be on stage at Formex for a live podcast where two worlds come together. \nJannice Wistrand\, interior designer and feng shui consultant behind addsimplicity\, and Mathias Mörlin\, carpenter and building engineer\, offer an inspiring and honest moment about homes that actually work – in everyday life\, over time and through life’s different shifts.\nWith a unique combination of strategy and practice\, they share concrete tips\, personal insights and new perspectives on how we create environments that are not only beautiful – but also lift the human being. \nThe lecture will be in Swedish
URL:https://formex.se/en/program/livepodd-with-carpenter-decorator/
LOCATION:Formex stage\, A20:20
CATEGORIES:Formex Talks
ATTACH;FMTTYPE=image/jpeg:https://formex.se/wp-content/uploads/2026/06/Morlin-Wistrand-.jpg-2.jpg
END:VEVENT
END:VCALENDAR