CANCAN Revolutionizes the Color Industry - World Premiere at Formex

CANCAN is the result of an effort within Colorama, where a large number of individuals with unique experiences and expertise came together to reshape the color industry and create a brand that sets a new standard.

-All revolutions begin by questioning old truths. To raise one’s gaze, to see things from different perspectives, and to decide. The latter is difficult, frightening, and laborious. But as the world constantly changes, Colorama’s world changed too. New times, new competitors, new ways of selling, and new customers to sell to. Despite the major shifts, we still live in a time where the same type of walls is painted with the same type of colors, captured in the same images over and over again. We didn’t want to be there. And we decided to tear down the whole damn house and build something completely new, says Oskar Klingberg, CANCAN.

– In new times, new thoughts are needed. We knew early on that we wouldn’t be just another color brand. We take a broader approach to the sphere where color and painting are involved, aiming higher. Choosing CANCAN is not just about choosing paint – our entire existence rests on unleashing the creator that exists within all of us. And for us to be the only choice for a creative audience, we must come to the table with something that doesn’t exist today. An encouragement where all ideas and projects take off from the feeling YES, YOU CANCAN,” says Kim Öijerstedt Ander, responsible for CANCAN.

Colorama
Colorama is the market leader with over 30% of the consumer market and consists of paint retailers that have been in business for over a hundred years. With the experience within Colorama and the relationships with paint manufacturers, they have developed the best product that consumers can expect.

Read more about CANCAN here.