Previous exhibitors

What do some of our previous exhibitors say?

Create new business opportunities and make valuable contacts by becoming part of the Nordic region’s most important meeting place for design and interior design in 2025. Here you can find out what our previous exhibitors think about their participation in the fair and why many of them choose to exhibit at Formex year after year.

Expression of interest and price information

A/W 2024

“You can sell your product in a different way when you have the person in front of you, standing and talking and you can touch and feel the product.”

S/S 2024

“The fair is important, it’s not just about selling or shopping. It’s also about building relationships. It’s about a long-term approach.”

A/W 2023

“The best thing about being at Formex is meeting everyone. You meet all the dealers and customers and get a face to face with them.”

S/S 2023

“It’s very important for us to be at Formex. We’ve been coming here twice a year for over 20 years to meet our stores. They are the face of our consumers. They are here and we are here.”

Marlene Boke

“I had a lot of great meetings and a record number of new dealers. It has been SO much fun! I sold a lot more now than during the last Formex, which was my first participation… I’m so happy that my products have found their way to more and more stores around the country. Will definitely participate at Formex more times.”

– Marlene Boke, Founder Marlene Boke

Sthål ceramics

“Formex has been crucial for us. It has given us new customers and allowed us to keep in good contact with existing ones. Our first fair in spring 2012 confirmed our idea and we received enough orders to make the stand worthwhile, so we decided to go for it. Through the fair, we have been able to clarify our brand by creating a beautiful and inspiring stand where we have shown how to set the table and combine all the beautiful colors.“
– Susanna Theander and Helena Åkesson Liedberg, founders Sthål

Sugar bakery

“The Formex fair feels like the obvious meeting place for us where, year after year, we get the honor of meeting our fantastic customers, as well as new customers. We are inspired by meeting our customers, competitors and other partners. We are incredibly humble & proud of our great collaboration with Formex. We have been working together for almost 30 years. Time flies when you’re having fun!”

– Anna-Lena Skoow, CEO Sockerbageriet

Xacta

“The show gives us a unique opportunity to meet our existing customers and create new business relationships. It is a platform where we can showcase our products in an inspiring way and where we get the chance to be part of the latest developments in the industry.”

– Mia Fant CEO, Founder Xacta

Bargi

“For us, Formex is an important platform where we are given the opportunity to showcase our products in an inspiring and attractive environment and thus make new contacts, but also strengthen existing ones. Meeting customers face to face is invaluable in creating strong customer relationships. Participating in Formex gives us the perfect opportunity to do just that.”

– Ted Amirbarghi, from Bargi

Made in GBG

“Participating as a Design Talent was an incredible boost both for me as a creator and for my brand! Meeting the right clients and talking to people in the industry was a real eye-opener and has led to countless collaborations and projects, but has also given me a huge confidence boost!”

– Daniel Kärrlander, Founder Made in GBG

Jonas Lindholm

“I often have study visits from various art schools, and when I talk about my path to becoming a ceramicist, I often mention how it has made it easier for me to reach out to shops and retailers by standing at the fair. It’s very nice not to have to contact shops directly, but to let a potential buyer go to the fair and think in peace and quiet. I am very happy that the fair exists and I have always felt that even when I had enough dealers, that it existed as an available channel to reach new buyers and customers”.

– Jonas Lindholm, founder Jonas Lindholm

Local Femmes Market

“The reactions from the participants in the showcase have been really positive. They were instructive days and for those who were completely new to Formex, the opportunity to exhibit together in this way was a reassurance that gave new courage and a taste for more. Other benefits include help with staffing and being part of a network that together helped to reach a wider audience. We hope to be back again in August!”

– Gina Eriksson, project manager and initiator Local Femmes Market collection stand

A Lot Decorations is a success

“The energy and commitment is amazing. Generally, there is no other marketplace like it.”

Interview with A Lot's CEO

My & Yours on the highlight of the year

“We love going to trade fairs! It’s our favorite thing to do. But it requires thorough planning.”

Interview with Mitt & Ditt Underbara Liv

We Are Makers – A collection stand

“The best part has been having so much fun! We’ve also made contacts and new dealers, which is why we’re here.”

Interview with We Are Makers

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Exhibiting at Formex – Step by step

1. Choose the stand option that best suits your business
2. Contact our sales team to book your stand
3. Prepare and define the goal of your company’s participation at Formex
4. Promote your participation on your social media
5. Invite your customers to the fair with your free tickets