Why Formex?

Doing business at the Nordic region’s most important interior design fair

Why should you exhibit at Formex?

Formex is a meeting place where visitors from around the world gather twice a year to do business, browse hundreds of new products, listen to inspiring lectures, meet like-minded people and get the very latest in trends and news.

Visibility: Formex is the Nordic region’s most important meeting place for interior design. Exhibiting here exposes your company to a wide audience of buyers, retailers, agents, designers and the media.
Business opportunities: The fair attracts visitors with purchasing power, which increases the chance for the company to do business and make new contacts. Many visitors are interested in finding new products and suppliers, creating a favorable environment for sales and business.
Networking: Formex provides the opportunity to network with other industry players, which can lead to valuable collaborations and relationships.
Market insights: Attend Formex to gain insights into trends, market changes and customer needs in interior design, which can help shape future market strategies and product development.

Who are Formex visitors?

Here you will meet national and international buyers, agents, wholesalers, importers, designers, producers and media from the entire interior design and gift industry.

48% of visitors have purchasing power.
51% have found new suppliers at Formex.
Visitors come from 52 different countries.
81% buy products displayed at Formex.

Visitor profile 2024

In our visitor profile (PDF) you will find a summary of Formex visitors during the January 2024 event.

See visitor profile here

Exhibiting at Formex - Step by step

Exhibiting at Formex – Step by step

1. Choose the stand option that best suits your business
2. Contact our sales team to book your stand
3. Prepare and define the goal of your company’s participation at Formex
4. Promote your participation on your social media
5. Invite your customers to the fair with your free tickets

Book a stand

What do some of our exhibitors say?

Xacta

“The show gives us a unique opportunity to meet our existing customers and create new business relationships. It is a platform where we can showcase our products in an inspiring way and where we get the chance to be part of the latest developments in the industry.”

-Mia Fant CEO/Founder Xacta

Sugar bakery

“The Formex fair feels like the obvious meeting place for us, where year after year we have the honor of meeting our fantastic customers, as well as new customers. We are inspired by meeting our customers, competitors & other partners.

We are incredibly humble & proud of our great collaboration with Formex. We have been working together for almost 30 years. Time flies when you’re having fun!“

-Anna-Lena Skoow CEO Sockerbageriet

Bargi

“For us, Formex is an important platform where we are given the opportunity to showcase our products in an inspiring and attractive environment and thus make new contacts, but also strengthen existing ones. Meeting your customers face-to-face is invaluable for building strong customer relationships. Attending Formex gives us the perfect opportunity to do just that.“.

-Ted Amirbarghi from Bargi

Made in GBG

“Participating as a Design Talent was an incredible boost both for me as a creator and for my brand! Meeting the right clients and talking to people in the industry was a real eye-opener and has led to countless collaborations and projects, but has also given me a huge confidence boost!”

-Daniel Kärrlander Founder Made in GBG

Jonas Lindholm

“I often have study visits from different art schools and when I talk about my path to becoming a ceramist, I often mention how being at the fair has helped me reach out to shops and retailers. It is very nice not to have to contact shops directly, but to let a potential buyer go to the fair and think about it in peace and quiet. I am very happy that the fair exists and I have always felt that even when I had enough dealers, that it existed as an accessible channel to reach new buyers and customers.“.

-Jonas Lindholm Founder Jonas Lindholm

Local Femmes Market

“The reactions from the participants in the assembly stand have been really positive. They were instructive days and for those who were completely new to Formex, the opportunity to exhibit together in this way was a reassurance that gave new courage and a taste for more. Other benefits include help with staffing and being part of a network that together helped to reach a wider audience. We hope to be back again in August!“

-Gina Eriksson project manager and initiator Local Femmes Market collection stand

Ekelund Linen Weaving Mill

“We want to meet both our existing customers but also find new ones.
After the pandemic, we have made a change of ownership and a brand journey.
Now we are keen to reach a slightly younger target group. So we think it’s important to show how you can mix and match among our 800 designs, with Formex being the perfect showcase.”

-Martina Dagborn Berglund, Marketing Manager at Ekelund.